Introduction

A website is much like your brick-and-mortar store. You invest money to make it visit worthy. There should be ample space for the navigational comfort of the visitors, a great stock of products to choose from, the basic hygiene of the store should be in place, and others –only then the store will attract visitors who will eventually convert into customers. However, there are many recurrent investments associated with infrastructure, product quality, etc., that need to be done to maintain the efficacy of the store. Otherwise, the customers will be discouraged to visit the store. 

Exactly, your website requires such care.

From time to time, it entails redesigning, maintenance, reordering, and complete overhaul. Without intermittent redesigning, your website will lose its viability to the visitors. In fact, it will underperform and stagnate. Visitors will stop investing their time and money on your website. It’ll eventually upset the productivity, accomplishment, and standing of the brand the website represents. So, for reinvigorating your brand, redesigning, or overhauling your business website is crucial.

Now, there are certain reasons behind redesigning a website by a responsive web design company and some are as follows -

The Website Appears Archaic

In the present digital era, a website very quickly becomes outdated both technologically and design-wise. If you run through design trends reports from year to year, you’ll comprehend that no design stays on-trend for an extended period. 

This problem is aggravated when the business website is not cared enough — either because of deficiency of knowledge, inadequacy of time, or absolute slackness.

The typical signs of an outdated website are – 

The website was designed more than 2 years ago and no redesigning or overhaul has been done since then.
The homepage bounce rate is more than 95% even when the traffic is very low.
Perform a thorough audit of the website to see how dated it is and make an informed decision according to the analysis report. 

Issues with Readymade Template

Whenever you select a web design company in Houston to design your brand’s website, there’s a high probability that they will employ a readymade template. These ready-to-use templates are extremely user-friendly as these consume less time and help them deliver your website as per schedule. With these, your website development will be completed swiftly. More importantly, what should concern you more is whether the delivered website caters to all your necessities effortlessly or not.

While using a readymade template, you’re required to align your requirements and desires as per the choices existing within the template itself. If you are dissatisfied with the way your requirements are being met, request your web designer to make those requirements a reality. Of course, your web designer will demand more fees for extra work beyond the template offerings.
This situation is still tolerable. But the scenario gets worrisome when you are prepared to pay extra to accommodate your necessities, still, it cannot be accomplished.

However, if anything substandard is completely offensive to your senses, then you should plan to overhaul or redesign your business website. As an astute businessperson, you should always favor getting your website UI designed from scratch with the aid of UI experts and web development professionals.

Business Needs To Promote Fresh Products/ Services

Now, this is not meant for everybody. It’s not essential for every firm to redesign their website when a new product/ service are launched in the market. 
Yet, for companies that bring about substantial modifications to their offerings very frequently and their revenue generation depends on that, redesigning their website to meet the needs of the product/service is actually important. It maintains the relevance and profitability of the brand the website represents. 
Certain tech giants like Apple or Microsoft who do major product launches and revamp their website’s design and content intermittently need a dedicated designer to accomplish this for them. 

For Mobile-First Design

Google has been championing the cause of mobile-first design for years and now it’s rewarding mobile-first websites with higher rankings than those that aren’t. 
But what is mobile-first design? When a designer designs the mobile version of the website first and then designs the desktop version of the website, it’s called mobile-first design. 
This empowers you to provide a more minimal and simplified experience to all visitors. It also avoids the risk of extracting elements for one group of users and leaving them in for others (for example a section that doesn’t appear good on desktop). Therefore, the experience is stable from device to device with the implementation of a mobile-first design. 
Without a mobile-first design, your website will rank actually well for some particular search terms.  But be sure that the maximum amount of traffic will come from the desktop. Next, your Google Page Speed Insights score is much lesser on mobile than on desktop.

Your data might suggest that you’re having this issue of not having a mobile-first design. Now, desktop-first design websites are inclined towards a heavier look than mobile-first ones. Additionally, a considerably slow-loading time for a mobile website is an absolute acceptance that it’s not a mobile-first design.
Subsequently, when you go for redesigning, ensure you wireframe your mobile pages at the onset only. Then, utilize the similar exact content from mobile, and make it fit logically within the desktop design parameters with the help of a web design company in India.

Conclusion

Hope, the above pointers have made you more astute about when you should contemplate overhauling or redesigning your website with the help of the best web design companies. But be conscious of not compromising on the performance of the digital aspects of your business/brand.