Introduction

What is a landing page? In view of digital marketing, a landing page is an individual web page, shaped precisely for promotional or advertising purposes or a campaign. It's exactly where a visitor “lands” after they get a link in an email, or advertisements from Google, YouTube, Facebook, Instagram, Twitter, or others relevant on the web. A landing page is premeditated to confirm that visitors perform the preferred action by clicking on a CTA (Call-to-Action) button incorporated on the page. Eventually, whether the potential consumer will convert or not depends on the landing page created by a professional team of digital marketers like Soft Indigo.

Now, let’s understand, what is landing page experience. The landing page experience is a measure of how advantageous and pertinent your landing page will be to the possible consumers who click on your advertisements.

What Characteristics Define a Good Landing Page Experience?

 Design & layout of Landing Page

A user-friendly design and layout of a landing page ensures a great landing page experience  web designing services in Noida. It should be – visually engaging, should be able to construct a story, and align with what exactly it intends to accomplish.

Businesses must study examples of prominent landing pages and simultaneously perform competitor research to comprehend what’s working in their favor and what’s not. Nonetheless, you must also concentrate on showcasing your USP that sets you apart from your rivals. So, even if the design should follow certain set standards, you shouldn’t shy away from experimenting,

 A Robust CTA (Call-to-Action)

Now, if you’ve crafted an exciting enough headline or copy to attract consumers, they will be always eager to take action. So, where to go for that? Call-to-Action or CTA. The CTA is a critical element of a great landing page. Always make it distinct, and prominent, and, most significantly, it should call and appeal to clientele to click on it to do more.

Furthermore, understand the diverse varieties of CTAs –

• Buttons
• Forms
• Banners
• Links in the content
• Pop-Ups
• Slide-Ins

Select the CTA that works for your business best and try to align it with what the visitors find thought-provoking and convincing.

 Pertinent & Unique Content

If you’re trying to provide your visitors with a good landing page experience, ensure that your content is pertinent and original. Relevant and to-the-point content is one of the basic characteristics that define a good landing page experience and custom web designing services in Noida, in turn, result in lesser bounce rates and greater quality conversions.

Always make certain that your page is directly associated with the keywords and ad text. Also, highlight the aspects that make your product/ service exclusive, like unique features of your product/service.

 Boost the Landing Page Loading Speed

Page loading speed is a vital element for a good landing page experience. If the landing page takes too much time to load, it can adversely influence the overall user experience.The potential visitors can feel exasperated and this negative experience can force them to abandon the page completely. Try hard to ensure that it doesn’t require more than 3 seconds for the landing page to load. Professional digital marketers like Soft Indigo can ensure a reduction of page loading time by optimizing factors, like - JavaScript concerns, un-optimized images, or bulky media pages that might be hampering the landing page loading speed. The professionals can also apply lazy loading to load portions of the page only when it’s essential.

 Testimonials & Customer Reviews

Businesses need to incorporate selected social proof into the landing pages. Why are digital marketers like Soft Indigo encouraging it? Social proofs can possibly upsurge the conversion rate. According to certain reports, adding testimonials can improve the conversion rate on sales pages by 34% or so. Essentially, testimonials, reviews, and ratings construct the bridge of trust with the visitors. It’s all about confirming the consumer perception of the business/brand is honest. A landing page with credible and just testimonials and reviews assists to accomplish that, making it believable.

What Characteristics Define a Bad Landing Page Experience?

Below are certain characteristics that define a bad landing page experience –

 Avoidable Features

Try not to clutter your landing page with avoidable features that don’t necessarily contribute to the general objective of the page and can possibly divert from your key message or the call-to-action (CTA). This can turn out to be a distracting experience for the users.

 Unnecessary Navigation to Other Pages

A landing page is definitely different from a website. A landing page should not offer numerous navigation options to other pages because businesses want users to concentrate on the central message and call-to-action (CTA), and want to evade providing them a chance to abandon the page before they take any concrete action.

 Advertisements

If you’re utilizing a landing page to promote/market a particular product/service, please side-step exhibiting advertisements of other products or services on the very same page. Promoting multiple products/services on the same landing page can puzzle and distract visitors to a great extent and ultimately lead to a bad landing page experience.

 Complex Forms

A form is very beneficial for capturing user information and accurate data. But always make sure they aren’t excessively complex or necessitate too much information or data especially personal ones from the user. Too much demand for information can discourage users from concluding the form fill-up process as they can just abandon it altogether. This is a classic example of a bad landing page experience.

Conclusion

All you require to create is an effective and successful landing page for achieving your business interest. You must generate a good landing page experience to confirm the visitors convert and your promotional budget is being used up considerately and logically. Now, if you desire to craft convincing landing pages and enhance the perspective of your advertising campaigns, connect with Soft Indigo for incredible services.