Introduction

You may have been working extremely hard for the growth of your business and have built a website to showcase your incredible products/ services. But your business website could be driving away customers rather than helping you to grow your business. A swift mental audit can help you to understand the gravity of the matter. In fact, thewebsites are disrupting sales, and the business houses don’t even recognize it. Having a perfect, striking, and responsive website is a science that helps a business. Below are 8 website inaccuracies that are taking a toll on your business. But you can get rid of them by hiring Soft Indigo and observing how your sales surge without a glitch.

1. Erroneous Titles or Meta Descriptions

Search Engine Optimization (SEO) is vital for your business. A business website is essentially a marketing and information dissemination tool. The foremost reason for building a website is to let possible customers locate your business (services/products) successfully. But that’s not really possible if your website is not SEO-optimized. Now, just place yourself in your ultimate consumers’ position and try to contemplate words and sentences that they are most probably going to use in order to locate the product or service your business is offering. When you have comprehensively done that, ensure your business website is using the titles and Meta descriptions well enough to drive Google the message that your website is pertinent and important for that kind of search. If you’re failingto achieve this then naturally your business will suffer.

2. Confusing Call-To-Action (CTA)

Let’s understand what CTA is. A CTA or Call-To-Action very frequently denotes the use of words or phrases that can be integrated into sales scripts, marketing messages, and web pages, which propel an audience to perform in a particular manner. So, the CTA needs to be simple and straightforward and not at all confusing After people/potential customers have located your business website, obviously you expect them to take some sort of meaningful action. The action may involve making procurement, or scheduling a crucial appointment or meeting, but for this to happen without fail, it’s essential to have the correct calls to action (CTA). It’s very much possible that people will not act without you requesting them to. So, without wasting time lead them via the funnel and assist them to take the next best step.

3. Making It Image Heavy

If your business website is not dealing with photography or anything that’s greatly image- dependent, building an image-centric website is not certainly a prudent choice. The valid reasons are as follows - Firstly, utilizing superior-quality images generally slows down the website. Secondly, textual content in images can’t be crawled; therefore it’s not SEO- friendly. Thirdly, pictures increase the significance of your message. If you’re inappositely using general stock photos, you’re essentially stealing their lucidity and connotation, which might disappoint many website visitors to visit the site. Hence, unless it’s required for your business, use images judiciously but not fanatically.

4. Complex Navigation

Complicated website navigation can provide the worst kind of experience to a visitor. They’ll wander around absolutely confused missing their actual destination (website page) by a long distance. Moreover, everybody needs to know where they’re on a website and how they can move to somewhere else that’s more pertinent and significant. As a web designer and webmaster, it’s the responsibility of a professional digital agency like Soft Indigo to design and implement rapid and smooth navigation for visitors. It’s an imperative constituent of a great UX. So, your business website must have flawless, and adequate navigational menus, breadcrumb navigation and easy yet sophisticated design indications. This helps the visitors identify where they are located and how they can jump to some other page on the business website. If the navigational part is not uncomplicated then the business can be definitely ruined.

5. Lack of Social Proof

Human beings are social creatures and other people’s experiences and journeys influence us a lot. The same principle applies here. So, before customers make a purchase decision they tend to scan through every possible review and comments pertaining to product/service. The younger generation is more prone to checking out these social proofs. This is why it is vital for your business to highlight or display the positive reviews and comment of existing and preceding customer base. Without positive and credible social proof your business can take a hit.

6. Not Being Mobile-Friendly

What is being mobile-friendly? If your business website performs well on a mobile device like a mobile phone, iPad, or tablet then it’s definitely mobile-friendly. Individuals are traversing the web via their sophisticated mobile devices more than ever before. At times, you may have clicked on a link that led you to a page that was distorted- looking or absolutely dreadful to navigate. When that happens, users just abandon the browsing process altogether. They don’t use a computer to visit the website. Additionally, not having a mobile-friendly website is a perfect way to let go of your business to the competitors. So, to increase your user-friendliness and business competitiveness your website should be mobile optimized and, if it’s otherwise, ensure to get it fixed.

7. Too much, Varying and Incomprehensible Content

The business website should showcase what your company does, its products and services, its vision and mission, its portfolio, and other relevant things since you’re providing a solution to their requirements. If your business website is vague, uncertain about your product and services, and lacks well- jeweled content, in adequate quantity, throughout the site then visitors will get disorganized and jaded and this can be avoided by hiring specialist digital marketers Company in Noida like Soft Indigo. Again, the textual content must be decipherable with the correct font size, style, and line- height. Yet the website shouldn’t be content-heavy at all as it slows down the loading time of the site itself. All said and done, never try to make the client predict what it is you do/ offer. They won’t invest any time to guess about your offerings and will simply leave and then look for a better solution someplace new.

8. Very Basic 404 Error Page

First, let’s comprehend what a 404 Error page is. A 404 page is basically a landing page that communicates to your website viewers that the requested web page is unobtainable or, in certain cases, doesn’t even exist. So, the importance of a web page is well established. Now, the most simple way of disappointing and losing your website visitors is to show them a very basic 404 Error page. If your website visitors are lost, they must be directed back to the exact and appropriate destination (web page) since most of the time they do not navigate back to a page where the business house truly wants them to on their own. They just exit the website and go somewhere else. So, your business website must have a tailored-made 404 Error page that’s pleasing enough to retain the visitors and keep them involved, and, also, in
turn, support them in continuing back to their actual work without spoiling their experience.

Conclusion

The above-elaborated website shortcomings can be fixed by any specialist digital agency like Soft Indigo and, in turn, will help in your business growth.