Introduction

According to certain data, there are more than 2 million active podcasts doing rounds. In all probabilities, audio content is going to become more happening and predominant. Already, there are millions of listeners who are hooked on these podcasts and there’ll be more in the coming years. For interviewers, brands, or individuals to stay significant and to take advantage of this evolving trend, it's logical to launch their own podcast with the help of online marketing agency near me.

Podcast

A podcast is a digital content involving audio format (or sometimes video) episodes that are associated with precise themes. The hosts of a podcast are known as "podcasters." A podcast needs modest means to create.

Tips to Grow Your Podcast Audience Base through Marketing with the Help of Top 10 Digital Marketing Companies in Noida

1. Interview Industry Influencers

Industry influencers are the individuals who are dynamically and proactively involved in your industry and are considered experts/ specialists. So, they command a huge following of faithful followers. If these individuals are interviewed, they can attract traffic to your podcast and share it with their own audience/listeners, which can increase your listeners/ audience base exponentially. Therefore, select some of the top influencers in the industry and try to reach out to them for interviews. Many of them would favourably accept the offer.

2. Broadcast Video Podcast on YouTube

While recording podcast episodes, ensure you're also recording the video of the episode simultaneously with the help of online marketing agency near me. Later you can utilize this particular video on YouTube to further increase your listeners/ audience reach. Since many individuals’ fancy visuals when listening to podcasts, these can charm such listeners, thereby resulting in greater engagement.

3. Record Audio & Convert It into Blog Posts

If you have an audio file of your podcast, then transcribing it into textual format will aid you in generating content that is more reachable. Podcasting is an outstanding way to get your ideas /thoughts/concepts out in the open. But unless people are locating your content through popular search engines like - Google or Bing, they won't identify them. So, you can generate a blog post by converting your podcast and can ensure that it is shared on social media channels like Facebook and Twitter. This can provide an added impetus towards assisting viewers in discovering your show.

4. Perform Podcast SEO

Podcast SEO is all about generating content that will rank higher in well-known search engines like - Google and Bing for keywords associated with your episode topic with the help of top 10 digital marketing companies in Noida. This is achieved via keywords that are pertinent to your target audience/listener base. You can also set up your own website/blog where you can publish these posts with links back to the episodes. Concentrating on podcast SEO can considerably enhance your visibility, thereby drawing a lot of new listeners/audience.

5. Request Listeners/Audience to Provide Positive Reviews

When you're publishing a podcast episode, it's vital to get your listeners /audience involved in the entire process. They aid in the dissemination of news about your show. An important
constituent of this is requesting them to review your podcast episodes on iTunes or Google Play. This can be achieved by shooting emails with links of the podcast to the review page where listeners /audience can leave a star rating and write a small review about the podcast episode.

6. Conclude Podcast Episodes with Robust and Pertinent CTA

Every podcast episode should have an end-of-episode distinct call to action (CTA). This CTA could be for a particular episode subject, or for something that is associated with the whole brand message of your business/company. The CTA should be appropriate to the audience, and at the same time, it must be simple to comprehend for anyone in the world and take necessary and expected action.

7. Develop a Community of Listeners/Audience around Your Podcast

One of the many significant steps in podcast marketing is to construct a loyal community around your show (both audio/video) with the help of top digital marketing company in Noida. A community is made up of listeners/audience who shares a common interest/ concern/cause and have an empathy/fellow feeling for each other. You don’t need to do artificial things as you can build this community organically and spontaneously by sharing high-quality content, engaging with your listeners/audience, and offering them more value for the time they are investing for consuming your podcast.

8. Encourage Listeners/Audience to Share the Podcast Episodes

Definitely, encouraging your audience/listeners to share your podcast episodes is a fantastic way to popularise it among a greater number of people. It offers an opportunity to shape a strong community of listeners/audience, who can propel others to discover your published episodes. Therefore, do request your listeners/audience to share the episodes with their families, friends, and associates. Also, ask your audience/listeners on social media channels to share your podcast content in their network. A gentle and sweet reminder or request always works in favour of your podcast.

Conclusion

Above are some of the most real-world tips to help you nurture your podcast audience/listener base through marketing. As the readers must have understood at the onset, podcast marketing is not at all easy. So, it demands a lot of time to accumulate more listeners/audience. But as a content creator if you’re consistent and steady and are creating high-value audio content all the way through - you can certainly be successful and scale it further. Yet again, if you require help, get in touch with a top digital marketing company in Noida.