Content marketing has been defined as “The marketing processes that involve the creation and sharing particularly of media and publishing content in order to acquire and retain the customers”. The main purpose of content marketing services is to keep large number of people as potential customers. It involves effective and meaningful marketing approach for creation, distribution etc of concurrent and consistent content. It is better to say it as a step from earned to owned media which means that by establishing own brand channels the various brands play the role of media companies like entertainment, information and social interaction. In these ways the brands can become their own communication medium and thereby replace paid media channels.
The content marketing Services providers can be presented in a variety of formats like news, video, white papers, e books, infographics, email newsletters, case studies, podocasts, how to guides, question and answer articles, photo, blogs etc.