App store optimization (ASO) has been defined as the process of improving the visibility of a mobile app like iphone, ipad,android, black berry or windows phone app in an app store such as i tune for ios, google play for android, windows store for windows phone or black berry world for black berry etc. It is somewhat similar to search engine optimization (SEO) is for websites like wise app store is meant for mobile apps. It also involves an app store’s search results and top charts rankings.
The first use of app store optimization was used to describe this new discipline appears to have been in a presented by Johannes Borchardt on November 4,2009.
The main goal of it is to draw more traffic to the content. That’s why app store optimization search is the no. 1 source for people to acquaint new applications apart from these its goals are to rank higher compared to competitors, rank higher for specific keywords, rank higher in google’s semantic search for applications, creating more graphics etc. It involves applications of higher rank in google search.
Two distinct processes keyword optimization and asset optimization are distinct process of app store optimization etc. Many app marketers attempt to show app store optimization in such a way that maximum number of app store would approve of and accept. This is known as “white hat”ASO and publicly covered by presentations, case studies and conferences. Black hat ASO includes falsifying downloads or ratings and preview most probably using bots or other techniques to make app store believe an app is more important and impactful than it actually is.